AI-Native Innovation Consultancy

Impact first. AI native.

I find where your customers will pay for progress, then use AI-native ways of working to ship it. No theater. No dogma.

Innovation in action

Services

Three ways I move your number

Pick the engagement that fits. Each one ends with your team able to do it without me.

01

Revenue Growth

Find underserved markets where customers will pay to get the job done. Your team learns the method, so you keep finding opportunities after I leave.

Book a discovery call
02

Innovation Strategy

Validate new offerings before you bet the budget. Clear outcomes, real metrics, and a growth engine your team can run without me.

Book a discovery call

Results

Impact, measured

$300M

new annual revenue growth captured for a $80B retailer"

100 bps

reduction in customer churn rate

200

teams running the product model

Products

What I've built

Built from real customer needs. Proof I ship, not just advise.

Shape Up

Get started with Shape Up methodology. Whether you have one team or dozens, start shipping products your customers will love.

Visit Shape Up

Mojo Dojo

Scale immersive learning experiences across teams. No more spreadsheets, Murals, or Notion apps — adopt and scale dojos with minimal administration.

Visit Mojo Dojo

TradeFlowPro

Help solo trade-based businesses, grow and manage their business all from their mobile phone.

Visit TradeFlowPro

Insights

What I'm thinking about

Perspectives on growth, innovation, and building products that matter.

AI Is a Feature, Not a Strategy

AI Is a Feature, Not a Strategy

AI Is a Feature, Not a Strategy Your board wants an AI strategy. Product teams respond to the challenge, and...

ai strategy product
Matt Bjornson

Matt Bjornson

CEO / Founder

Project to Product, False Dichotomy

Project to Product, False Dichotomy

Project to Product, False Dichotomy When a company is starting their transformation initiative, consultants ...

product op-model transformation
Matt Bjornson

Matt Bjornson

CEO / Founder

A Cohesive Product Operating Model

A Cohesive Product Operating Model

The Product Model needs to be intentionally designed to be cohesive. You'll often hear about 'the Product Mod...

product op-model transformation
Matt Bjornson

Matt Bjornson

CEO / Founder

Ready to grow?

Let's talk about where your next growth opportunity is hiding — and how to ship it.