I'm Matt Bjornson.
I've spent 20+ years building experiences and helping companies grow — from shipping software at Object Partners to guiding multi-billion dollar companies through growth and product transformations at Target and Verizon. Shape and Ship is where all of it comes together: find where your customers will pay for progress, then ship it.
I work solo. You get me — not a partner who sells and a bench who delivers. When a project needs more hands, I bring in people I've worked with for years who I know and trust. No cargo culting and no dogma.
What I believe
- Impact first. Every engagement starts with the number we're trying to move. If we can't name it, we don't start.
- AI native, not AI theater. I work with AI daily — strategy, discovery synthesis, prototyping, shipping. It's how a solo consultancy outpaces a bench of twenty. It's not a slide in your deck.
- First principles. Once we have a north star metric, we revisit first principles — challenge the status quo, find the riskiest assumptions, and chart the course toward growth.
- Customers hire products to help them accomplish their goals, to make progress faster. Jobs-to-be-Done isn't a workshop. It's how you find revenue your competitors can't see.
- No dogma. Agile, Shape Up, product model — they're tools. The market changed; your methods should answer to your outcomes, not the other way around.
Where I've done it
- Turned around an omnichannel business at Target that was losing revenue YOY to Amazon. Returned it to 30% YOY growth.
- Stood up new product teams focused on real-time personalization at Verizon — over $300M in incremental revenue in the first year.
- Built AI models to detect churn signals and optimize the message, channel, and offer to retain each customer — measurably reduced churn.
- Returned a PE-backed B2B SaaS company to growth by aligning Product, Sales, and Marketing around Jobs-to-be-Done.
- Built several SaaS products: Shape Up, Mojo Dojo for transformation dojo ops, and TradeFlowPro for solo trades businesses.
- Created AI skills for product teams spanning strategy, discovery, shaping, and delivery.