Insights
Perspectives on growth, innovation, and building products that matter.
Matt Bjornson
12 Jun 2026
Project to Product, False Dichotomy When a company is starting their transformation initiative, consultants often will talk abou...
Matt Bjornson
CEO / Founder
The Product Model needs to be intentionally designed to be cohesive. You'll often hear about 'the Product Model' especially in th...
Matt Bjornson
CEO / Founder
Objectives, Key Results - valuable tool or overcomplicated theater? OKRs have become a staple with companies that shifted to the...
Matt Bjornson
CEO / Founder
Reflections on Post it Notes Inventor Talk There are few professional people who haven't used or know what a Post It note is. In...
Matt Bjornson
CEO / Founder
See the previous articles in the series Part One Part Two We last looked at the how agile can benefit organizations, and also the...
Matt Bjornson
CEO / Founder
In the last post, we framed the situation and shared how to define a market. On a positive note, agile, when done well, will conti...
Matt Bjornson
CEO / Founder
Markets change and evolve. Markets are a giant feedback loop. It's not even worth talking about whether the market is 'right' or 'wron...
Matt Bjornson
CEO / Founder
I've been rethinking many things, from this website to how I think about engagements and value creation. But to tell the truth, it's a ...
Matt Bjornson
CEO / Founder
Users, Stakeholders, and Customers Aren't these people the same? Interchangeable? Absolutely not. This is an all to...
Matt Bjornson
CEO / Founder
How to set yourself up for failure Failure Porn: Fail fast, fail often. The underlying, implicit assumptions with this fr...
Matt Bjornson
CEO / Founder