Build products with impact

Products and coaching to help you delight customers

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Our Mission

Produce better products and experiences

Disappointed learning no one is using the features you've built? Tired of leaders telling you to copy competitors features? Burned out from shipping half-baked, small features every two weeks aka Agile fatigue? Trying all the latest shiny objects, innovation theatre?

Focus and deliver impact

Most teams are drowning in a backlog of bugs and ideas from HIPPOs and stakeholders, leaving teams' best ideas to get lost in the noise. Kill the backlog, focus on pitching, betting and shaping only the most promising ideas.

Deeply learn about customer and their unmet needs

Not all bets will payoff, don't further invest in ideas that don't matter to the customer. Use bets to learn more about your customers problems.

Tools that work for you instead of "the process" driving you.

Great, you've killed the backlog! Next, are two week iterations working for you? For most teams, a timebox of two weeks means the most important work falls by the wayside. Work more sustainably.

You're not alone - we can help your teams!

Our team can help you and your teams incorporate proven best practices. From betting and shaping, through Jobs-to-be-Done and more traditional agile ( that matter).

Creating impact is extremely challenging

Creating impact is extremely challenging

of projects are successful.
of a company's employees are unaware of, or do not understand, its strategy.
of cross-functional teams are dysfunctional.
Collaborating with you to solve your most important problems

Work with us


Our approach starts with understanding your customer and business and creating health metrics to help gauge progress.

Whether you have a potential product or experience in mind or you have a concept in your mind, we can help shape this with you.

We'll also introduce you to our mental model around betting, and from there, we can diverge around customer problems and needs, to identify multiple options.

From there we can dispassionately narrow and identify which option, or bet, looks to satisfy the customers needs best. In summary, every engagement includes these steps:

  • Defining success, value and impact
  • Creating multiple bets that could create value
  • Shaping the first bet and executing and learning from real customers engagement with it.

That's our approach, that's it, and it works extremely well.

How we’re different

There are many different tools and processes that teams can use to build great products and experiences, why Shape and Ship? Here are a few unique aspects that you'll experience working with us.

Strategic problem solving

Many companies relegate the role of product manager to that of someone who tends and prioritizes a backlog, and writes user stories. ( Or worse, a project manager with a different title.) We believe the role of product managers can be much more. Product management can be an organizational competency that drives growth, reduces costs and improves processes. Growth comes from satisfying the customer. Period.

Lightweight, outcome-focused planning

Instead of thinking about the features to ship each quarter, we believe planning can be more focused on driving outcomes that align to the corporate strategy and customer problems. This process doesn’t need to take weeks to get the stakeholders aligned toward product management plans. Create plans that can be shared, highlight dependencies, get critical feedback, and start building.

Manage bets across portfolio, products and teams

Are you investing for a return or just adding features to keep an engineering team busy? Product leaders have at-a-glance visibility and transparency into what bets teams are making. Product teams are able to focus on delighting the customer and maximizing returns across time.

Focus on the right things. Start using Shape and Ship today.

All plans include a 15 day trial, cancel at anytime.

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